Guides
Short explainers written from the ledger data. No product pitches.
20 Oct 2026
How launch pricing works: the launch price, the 'regular' price and the price buyers really pay
Why a $12 launch product shows a $197 'regular' price, how dime sales and coupon codes move the price during a launch week, what 'one-time' and 'lifetime' mean when the funnel sells credit packs, and what 494 LaunchPadJV funnels show about the gap between list and realized prices.
20 Oct 2026
What is an OTO? One-time offers, explained with real funnel data
An OTO (one-time offer) is the upsell shown right after a launch purchase. How OTO ladders are built, what they cost, which ones buyers actually take and how to read a funnel before you click - with figures from 5,876 LaunchPadJV funnel items.