JVZoo

JVZoo is a long-running affiliate marketplace (founded 2011) that pays affiliates through JVZooPay and publishes per-product refund rates, sales bands and EPC. The platform itself is legitimate; product quality varies widely, which is why this ledger records each funnel's refund rate, sales page status and vendor track record rather than rating the marketplace as a whole.

Across the 870 JVZoo funnels in the OTO Ledger with a published figure, the median funnel refund rate is 6.98%; the middle half of funnels sit between 2.49% and 10.69%. 255 funnels run above 10% and 14 above 20%. Most products carry a 30-day money-back guarantee handled through JVZoo's customer portal.

The median JVZoo funnel in the ledger reports an EPC (earnings per click) of $4.06 with a median average sale across the funnel of $40.99. 81% of tracked front ends pay 50% commission; a minority pay 100% on the front end and recoup on the OTOs.

Vendors approve each affiliate request manually or set instant approval; new affiliates with no sales history are often held or denied on the first request. Of the 870 funnels we track, 94 have approved our application and 124 are pending as of 20 Oct 2026.

Most 'JVZoo review' pages are written by affiliates before launch from the vendor's JV page, so they repeat the planned funnel and rarely report refund rates or whether the product is still live. The ledger pages here are built from the marketplace's own figures and a fetch of every funnel page, with the retrieval date on each page.